News

PITTSBURGH — (March 13, 2025) – P3R, the engine behind Pittsburgh’s most exhilarating sporting events, is excited to announce that GNC has been named the title partner of the Pittsburgh Live Well Expo and the Pittsburgh 4-Mile Fitness Challenge during the 2025 DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events.

"Partnering with GNC is a natural fit as we continue to enhance the experience for participants and spectators at the DICK’S Sporting Goods Pittsburgh Marathon Weekend of Events,” said Troy Schooley, P3R CEO. “GNC’s passion for health and wellness aligns perfectly with our mission to inspire movement, and we’re excited to work together to create an unforgettable experience for the running and fitness community.”

As the largest health and fitness expo in Western Pennsylvania, the Pittsburgh Live Well Expo presented by GNC draws more than 85,000 attendees annually. This free, two-day event will introduce event partners, a revamped lounge space where participants can relax and connect, and immersive photo activations perfect for capturing the energy of race weekend. Attendees can explore the latest innovations in health, wellness, and endurance sports, featuring top brands, game-changing products, expert insights, and live entertainment—all designed to inspire and fuel their fitness journey!

As part of this partnership, GNC also will be the title partner of the GNC Pittsburgh 4-Mile Fitness Challenge, a one-of-a-kind event that pushes participants' full-body endurance. Returning for its second year, this challenge takes runners through the final four miles of the DICK'S Sporting Goods Pittsburgh Marathon course on Sunday, May 4, with fitness challenges incorporated along the way. Participants will finish strong by crossing the iconic Marathon Finish Line in downtown Pittsburgh, celebrating their strength and determination.

"For 90 years, GNC has been dedicated to helping our communities Live Well — and that starts with empowering our neighbors to move, train, and hit their goals," said Michael Costello, CEO of GNC. "As a Pittsburgh-based company, we're especially proud to support the Pittsburgh Health and Fitness Expo and the Pittsburgh 4-Mile Fitness Challenge. We look forward to inspiring and supporting our customers throughout Marathon Weekend and beyond."

For more information or to register for the GNC Pittsburgh 4-Mile Fitness Challenge and other marathon weekend events, visit www.thePittsburghMarathon.com.Story contact: Kelsey Emch, P3R Public Relations Specialist, 417-425-9400 or kelsey.emch@P3R.org

About the DICK’S Sporting Goods Pittsburgh Marathon Weekend of EventsThe Pittsburgh Marathon was held annually from 1985-2003. After a five-year hiatus, the DICK’S Sporting Goods Pittsburgh Marathon was relaunched in 2009 and debuted with a sold-out field of 10,000 participants. It has grown each year since, evolving from a single race day into a weekend of events for the whole family that annually attracts nearly 40,000 runners.

Read more at: ThePittsburghMarathon.com

FACEBOOK: DSGPM  TWITTER: @PghMarathon  INSTAGRAM: pghmarathon

About P3R
P3R is the region’s go-to premier sporting event and experience expert. While best known for the annual DICK’S Sporting Goods Pittsburgh Marathon, P3R organizes up to 20 major events every year. With a rich history of working with top-tier clients such as the Pittsburgh Steelers, UPMC Hillman Cancer Center, the Pittsburgh Penguins, the National Senior Games, and more, P3R brings operational excellence to every aspect of event planning and execution. As part of P3R’s non-profit mission to inspire any and all to MOVE with us, we provide premium event experiences and robust programming - including the Run for a Reason Charity Program, award-winning Kids of STEEL program, Pittsburgh Corporate Challenge, RUN Varsity, and more - that engage everyone in the Western Pennsylvania community and beyond.

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About GNC
GNC is a leading global health and wellness brand that provides customers with a wide variety of science-based products and solutions to Live Well. The brand touches consumers worldwide by offering products through company-owned retail locations, domestic and international franchise locations, digital commerce, and strong wholesale and retail partnerships across the globe. GNC’s diversified, multi-channel business model has worldwide reach and a well-recognized, trusted brand. By combining exceptional innovation, product development capabilities, and an extensive global distribution network, GNC manages a best-in-class product portfolio. www.gnc.com